With corporate travels from the mail room to the board room, Carl E. Reid knows what it takes to be successful. Coming from humble beginnings Mr. Reid learned from his mother of Puerto Rican heritage and his father from Barbados, to keep the bar raised high in the honest values of work ethics to achieve success. Through survival skills learned growing up on the mean streets of the Edenwald projects, in the Bronx, Carl transferred his street smart savvy into the corporate arena. His first introduction to business success was achieved by obtaining his first managerial position at the age of 16.
Mr. Reid has used his life experience and knowledge gained to assist others in achieving their own desired level of success. C.E. Reid continued his quest for success from being a temporary worker in the mailroom to becoming CO-Founder, CEO & President of a successful technology consulting firm NetTECH Systems, located in the New York City area. Carl combined his "must do" attitude and being a student of other successful mentors to climb the corporate ladder to success. Mr. Reid is publisher of the Library of Congress recognized newsletter blog "Savvy Intrapreneur" and is engaged by companies as a professional blogger and social media consultant.
In adition to being a sought after speaker and published author, Carl advises small businesses on Internet Business-2-Business opportunities. Combining 40+ years of business experience with 27 years in the Information Technology field, Mr. Reid has a proven track record in identifying emerging technology business opportunities, before they become trends. He has also helped many people successfully advance their careers and start businesses with 15 years as a Business Career Coach.
Carl's workshops combine proven "career management" techniques with "street smart" business savvy. He learned both perspectives as a career professional, hiring manager, staff recruiter liaison and entrepreneur. Carl E. Reid founded Savvy Intrapreneur, which teaches professionals how to run their career like a business.
Accomplishments
Published January 31, 2006.
2007 will be the year when blogging gets a firm "thumbs up" from corporations as a key mainstream business tool and as a professional career track. Similar to the open source arena, where everyone contributes, people already in the blogsphere arena can help shape the future in defining the professional blogger career track. It would be nice, if this happens sooner.
Elisa Camahort's Worker Bees blog previously introduced Earthlink's blogger job description. I agree with Elisa. Earthlink did a great job providing structure in the future for bloggers achieving a corporate identity. Below is another framework to consider, in order to guide the future perceptions for all fellow bloggers.
PROFESSIONAL BLOGGER JOB DESCRIPTION
SUMMARY:
Develop and maintain corporate blogs. Research and write articles in a conversational style, which engages readers. Interface with key departments (executive, marketing, customer service, IT etc.) to insure blog content captures readers' interest, while promoting company message. Use appropriate tools to provide management with metric reports. Use on-line and off-line social networking techniques for collaboration with people inside and outside the organization. Maintain quality assurance, by open information exchange with customer service and marketing departments. Promote company objectives with each blog article.
DUTIES AND RESPONSIBILITIES:
1. Develop and maintain plan for organization's Internet presence, based on management priorities, policy directions, and goals.
2. Perform continuous enhancements and modifications to blogs.
3. Assess new standards, technologies and trends, and formulate plans for future enhancement to blogging strategies.
4. Use latest syndication and blogging tools with HTML, when appropriate.
5. Ensure blog(s) are accessible from a variety of different environments.
6. Produces a consistent visual image on blog(s) including maintenance of templates and image archives.
7. Ensure images are delivered to the viewer at sufficient high speed and quality.
8. Creates image links and ensure links are up to date.
9. Troubleshoot and repairs bugs and problems.
10. Respond promptly to blog comments and email
11. Provide metrics of traffic statistics, reports and blog comment feedback to appropriate areas.
12. Research, write/edit and create layout for new articles and features.
13. Act as liaison between blog readers and corporation
14. Interface collaboratively with web design team to insure cohesiveness between blog(s) and corporate web site.
15. Perform other duties, as assigned.
MINIMUM JOB REQUIREMENTS:
Possess engaging "conversational" writing skills with a professional posture. Must have be published by a recognized organization (on or off line) or have published blogs with confirmed reader visit statistics. High school diploma or GED with related experience in achieving company objectives with blogging expertise. Must be computer and definitely Internet/search engine savvy to perform online research. Completed degrees from accredited institutions may be substituted for experience on a year-for-year basis, provided courses were taken in writing, marketing, business and psychology/sociology.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Technical
* Ability to evaluate new and evolving blog technologies.
* Solid understanding of all sections related to the anatomy of a blog
* Ability to utilize reporting tools for analysis of traffic, referral links and reader demographics
* Ability to use syndication and pinging tools
* Knowledge and understanding of current editing, authoring tools, and related blog technologies.
* Ability to utilize computerized word processing, blogging and internet software.
* Solid foundation in search engine optimization (SEO) and implementing RSS technology
* Knowledge and understanding of internet operations and functionality
* Ability to evaluate new and evolving blogging technologies.
* Skill in the use of computerized blog layout and design software.
* Topical knowledge of the Internet, ftp, telnet and the ability to develop website documents.
* Topical knowledge of html, web development and maintenance.
Writing
* Proofreading and editing skills.
* Ability to create, compose, and edit written materials.
* Ability to write simply with a conversational style
* Writing should be informative, but not verbose
Project Management
* Ability to effectively manage time and schedules.
* Ability to work independently and as a member of a team.
* Strategic planning skills.
Business Savvy
* Ability to include corporate objectives and mission throughout blog presentation
* Solicit feedback from internal departments and
* Understand mission of key departments
* Ability to make presentations on blog feedback, metrics and comments at business intelligence meetings
* Assist management in Identifying opportunities, based on new developments in the blogsphere
* Maintain high ethics with blog presentation, content and daily work tasks
Social Networking
* Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
* Present professional, but friendly posture with blogsphere colleagues and throughout the Internet
* Provide management and key departments with intelligence from blog feedback, metrics and external discussions related to blog content
* Collaborate with internal departments to enhance blog features and presence
* Act as ambassador and liaison for company with the Internet community
* Develop collaborative partnerships on-line and off-line
