Online Webinar: "Who Knows You? Branding Yourself Using Blogs and Social Media"

In "Never Eat Alone", Keith Ferrazzi says "It's not who you know. It's who knows you." Human Resource specialists say "One in five managers are using the Internet to get a more well-rounded view of job candidates." According to Careerbuilder, 22% of hiring managers screen potential employees' profiles on Facebook and other social networking sites. This is up from 11% in 2006. This indicates more job seekers, business professionals and business owners can take proactive action in making their Internet presence more employer and client friendly.

How You Will Benefit

• Understand the steps required to get yourself on the 1st page, when your name or business is typed into Google or other search engines.
• Change your career/business from being anonymous and invisible to being known with an easy "do it yourself" global branding campaign.
• Have people contacting you as an expert in your field
• Receive a free copy of "10 Powerful Internet Branding Tips" by Carl E. Reid, author of globally syndicated "10 Powerful Networking Tips Using Business Cards".
• Balance security with developing a well known Internet presence.
  

What You Will Learn

• How to know what people are saying about you on the Internet.
• How to ride the tail of well known companies and people to brand yourself.
• How to make "the name you know" be YOU.
• How to create a viral marketing personal branding campaign.
• How "the virtual handshake" networking expands your sphere of influence.
• How to be recognized as an expert in your field.
• How to develop an online career portfolio people want to read.
• How to acquire silent sales persons to market your skills and services for free.
• How to get professional associations to market your service.
• How the "king of the blind men" rule makes people willingly help you succeed.
• Why the Library of Congress says a blog is better than a web site for branding.
• How to do "damage control", if your Internet presence has been identified as less than positive.
  
  

Who Should Attend

• Professionals who are currently working, in a job search or in transition who wish to implement a memorable pre-interview or after meeting positive marketing presence.
• Business owners, entrepreneurs or intrapreneurs looking to create ongoing, low cost, viral marketing campaigns that quickly gets the word out about products and services.
• Company representatives, media or public relations professionals who want to exponentially proliferate branding of their organization, clients, products or services.
  

About the Instructor
Skip reading the bio and get the 411 by typing "Carl E. Reid" or "C. E. Reid" into Google (include quotes to narrow search).

Carl E. Reid has over 40 years of business experience, including 26 years as an information technology expert, 16 years as a business career coach and 17 years as a successful entrepreneur. He is CEO of NetTECH Systems Reid & Associates, Inc. Carl has been a professional blogger and social media expert since 2004. In addition to being a sought after speaker, he publishes Library of Congress recognized newsletter blogs www.SavvyIntrapreneur.com and www.iTechSpeak.com . Carl has been published in "Network World" and "Computer Monthly" magazines. He was previously an instructor at "Hudson County Community College" in Jersey City, NJ spearheading the development of a Microsoft Office and Technology continuing education curriculum.