Thursday, December 4, 2008

Speaking Topic: Using a Blog as a Power Marketing Tool

Don't take my word for it. Read the "Blogs to Riches" article, which appeared in the February 2006 issue of New York Magazine.

Description
A web log (blog) is one of the most powerful, low cost, marketing tools available for getting the word out about your business or skills. A blog works similar to a press release in globally syndicated a person or company. Learn proven blog marketing tips from
a Professional Blogger. As a powerful marketing tool, a blog can explode traffic to your web site and increase sales. Blogging can market your business or be an income producing business.

Audience
This presentation is for business owners and professionals interested in learning how to market their products or services using a blog. Attendees will also learn how a blog strategically compliments a web site or can be substituted for a web site.
Anyone who can send an email, can create and maintain a Blog.

Objectives
By the end of this presentation the audience will learn:

  • The 10 key components that make up a blog
  • Free places on the Internet offering blog hosting
  • How to use a blog as a powerful marketing tool to get your web site a 1st page ranking on search engines, with a few mouse clicks
  • How to establish a global business presence by syndicating your blog
  • How your blog can make you a sought after "Expert" in your field of expertise
  • How to EXPLODE traffic to your web site for increased sales of your product or services
  • Considerations for creating a Corporate blog
  • How to get partners who will pay you to blog
  • How to write articles for your blog, even if you hate to write or don't have the time
  • Where to get ideas for articles
  • How to get people to subscribe to your Blog and turn more web site visits into sales, using RSS technology
  • Why a person will visit a Blog faster than a web site
  • How to start a business just blogging

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