Speaking Topic: How to Create Career Insurance as a Savvy Intrapreneur

Description
These days 2 years at a job is a lifetime. This lively interactive workshop teaches how being a Savvy Intrapreneur means you can easily create career insurance by "running your career as a profitable business". Although everyone is expendable at work, this workshop teaches positioning strategies that make you indispensable to management.

Audience
This workshop is for professionals seeking to eliminate the constant fear and anxiety of not knowing how long a job will last. Career professionals thinking about starting a business can also benefit from this workshop. Get your feet wet as an entrepreneur, by learning how to be a savvy intrapreneur at work.

Objectives
By the end of this presentation you will learn how to:

• Eliminate the fear of losing your job

• Develop a Career Insurance Plan

• Become the "Go To" Rainmaker in Your Company

• Give Yourself a Raise When Management Can't or Won't

• Make the Company CEO and Other Senior Managers Your Personal Allies

• Expand your Sphere of Influence to Land a New Position Within 30 Days

• Achieve a Constant Flow of Job or Business Opportunities

• Make the Employee Manual Rules Work to Your Advantage

• Be in the Driver's Seat of Your "Career" Environment
  

• And many more topics . . .

Speaking Topic: High Impact Networking For Profit

Description
This lively interactive presentation provides the networking secrets employed by successful people. Whether a person is a business owner or a career professional, learning the correct approaches to networking is crucial to success. Utilizing these proven networking techniques, provides a solid foundation for developing profitable business relationships for life.

Audience
This presentation is for smart professionals interested in securing a steady stream of customers, clients and business opportunities. People new to networking or a seasoned networkers will benefit from this presentation.

Objectives
By the end of this presentation the audience will learn:

• Why networking does not work
• How to become the greatest conversationalist in the world
• How to make a person remember you
• How to overcome shyness using the "Law of Attraction"
  
• Why timing is crucial to follow up
• How to work smarter in keeping up with everyone you meet
  
• How to remember telephone conversations months or years later
• The difference and how to leverage the unknown, known and "trusted" networks
• How to tune into WIIFM for a continuous stream of profitable business opportunities
• How to develop a "virtual" network using the Internet
• And many more topics . . .
  

Speaking Topic: Using a Blog as a Power Marketing Tool

Don't take my word for it. Read the "Blogs to Riches" article, which appeared in the February 2006 issue of New York Magazine.

Description
A web log (blog) is one of the most powerful, low cost, marketing tools available for getting the word out about your business or skills. A blog works similar to a press release in globally syndicated a person or company. Learn proven blog marketing tips from a Professional Blogger. As a powerful marketing tool, a blog can explode traffic to your web site and increase sales. Blogging can market your business or be an income producing business.

Audience
This presentation is for business owners and professionals interested in learning how to market their products or services using a blog. Attendees will also learn how a blog strategically compliments a web site or can be substituted for a web site. Anyone who can send an email, can create and maintain a Blog.

Objectives
By the end of this presentation the audience will learn:

• The 10 key components that make up a blog
  
• Free places on the Internet offering blog hosting
• How to use a blog as a powerful marketing tool to get your web site a 1st page ranking on search engines, with a few mouse clicks
• How to establish a global business presence by syndicating your blog
• How your blog can make you a sought after "Expert" in your field of expertise
• How to EXPLODE traffic to your web site for increased sales of your product or services
• Considerations for creating a Corporate blog
• How to get partners who will pay you to blog
• How to write articles for your blog, even if you hate to write or don't have the time
• Where to get ideas for articles
• How to get people to subscribe to your Blog and turn more web site visits into sales, using RSS technology
• Why a person will visit a Blog faster than a web site
• How to start a business just blogging

Carl E. Reid, Original Author of "Professional Blogger Job Description"

Published January 31, 2006.

2007 will be the year when blogging gets a firm "thumbs up" from corporations as a key mainstream business tool and as a professional career track. Similar to the open source arena, where everyone contributes, people already in the blogsphere arena can help shape the future in defining the professional blogger career track. It would be nice, if this happens sooner.

Elisa Camahort's Worker Bees blog previously introduced Earthlink's blogger job description. I agree with Elisa. Earthlink did a great job providing structure in the future for bloggers achieving a corporate identity. Below is another framework to consider, in order to guide the future perceptions for all fellow bloggers.

PROFESSIONAL BLOGGER JOB DESCRIPTION

SUMMARY:
Develop and maintain corporate blogs. Research and write articles in a conversational style, which engages readers. Interface with key departments (executive, marketing, customer service, IT etc.) to insure blog content captures readers' interest, while promoting company message. Use appropriate tools to provide management with metric reports. Use on-line and off-line social networking techniques for collaboration with people inside and outside the organization. Maintain quality assurance, by open information exchange with customer service and marketing departments. Promote company objectives with each blog article.


DUTIES AND RESPONSIBILITIES:
1. Develop and maintain plan for organization's Internet presence, based on management priorities, policy directions, and goals.
2. Perform continuous enhancements and modifications to blogs.
3. Assess new standards, technologies and trends, and formulate plans for future enhancement to blogging strategies.
4. Use latest syndication and blogging tools with HTML, when appropriate.
5. Ensure blog(s) are accessible from a variety of different environments.
6. Produces a consistent visual image on blog(s) including maintenance of templates and image archives.
7. Ensure images are delivered to the viewer at sufficient high speed and quality.
8. Creates image links and ensure links are up to date.
9. Troubleshoot and repairs bugs and problems.
10. Respond promptly to blog comments and email
11. Provide metrics of traffic statistics, reports and blog comment feedback to appropriate areas.
12. Research, write/edit and create layout for new articles and features.
13. Act as liaison between blog readers and corporation
14. Interface collaboratively with web design team to insure cohesiveness between blog(s) and corporate web site.
15. Perform other duties, as assigned.

MINIMUM JOB REQUIREMENTS:
Possess engaging "conversational" writing skills with a professional posture. Must have be published by a recognized organization (on or off line) or have published blogs with confirmed reader visit statistics. High school diploma or GED with related experience in achieving company objectives with blogging expertise. Must be computer and definitely Internet/search engine savvy to perform online research. Completed degrees from accredited institutions may be substituted for experience on a year-for-year basis, provided courses were taken in writing, marketing, business and psychology/sociology.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Technical
* Ability to evaluate new and evolving blog technologies.
* Solid understanding of all sections related to the anatomy of a blog
* Ability to utilize reporting tools for analysis of traffic, referral links and reader demographics
* Ability to use syndication and pinging tools
* Knowledge and understanding of current editing, authoring tools, and related blog technologies.
* Ability to utilize computerized word processing, blogging and internet software.
* Solid foundation in search engine optimization (SEO) and implementing RSS technology
* Knowledge and understanding of internet operations and functionality
* Ability to evaluate new and evolving blogging technologies.
* Skill in the use of computerized blog layout and design software.
* Topical knowledge of the Internet, ftp, telnet and the ability to develop website documents.
* Topical knowledge of html, web development and maintenance.

Writing
* Proofreading and editing skills.
* Ability to create, compose, and edit written materials.
* Ability to write simply with a conversational style
* Writing should be informative, but not verbose

Project Management
* Ability to effectively manage time and schedules.
* Ability to work independently and as a member of a team.
* Strategic planning skills.

Business Savvy
* Ability to include corporate objectives and mission throughout blog presentation
* Solicit feedback from internal departments and
* Understand mission of key departments
* Ability to make presentations on blog feedback, metrics and comments at business intelligence meetings
* Assist management in Identifying opportunities, based on new developments in the blogsphere
* Maintain high ethics with blog presentation, content and daily work tasks

Social Networking
* Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
* Present professional, but friendly posture with blogsphere colleagues and throughout the Internet
* Provide management and key departments with intelligence from blog feedback, metrics and external discussions related to blog content
* Collaborate with internal departments to enhance blog features and presence
* Act as ambassador and liaison for company with the Internet community
* Develop collaborative partnerships on-line and off-line