In "Never Eat Alone", Keith Ferrazzi says "It's not who you know. It's who knows you." Human Resource specialists say "One in five managers are using the Internet to get a more well-rounded view of job candidates." According to Careerbuilder, 22% of hiring managers screen potential employees' profiles on Facebook and other social networking sites. This is up from 11% in 2006. This indicates more job seekers, business professionals and business owners can take proactive action in making their Internet presence more employer and client friendly.
How You Will Benefit
- Understand the steps required to get yourself on the 1st page, when your name or business is typed into Google or other search engines.
- Change your career/business from being anonymous and invisible to being known with an easy "do it yourself" global branding campaign.
- Have people contacting you as an expert in your field
- Receive a free copy of "10 Powerful Internet Branding Tips" by Carl E. Reid, author of globally syndicated "10 Powerful Networking Tips Using Business Cards".
- Balance security with developing a well known Internet presence.
What You Will Learn
- How to know what people are saying about you on the Internet.
- How to ride the tail of well known companies and people to brand yourself.
- How to make "the name you know" be YOU.
- How to create a viral marketing personal branding campaign.
- How "the virtual handshake" networking expands your sphere of influence.
- How to be recognized as an expert in your field.
- How to develop an online career portfolio people want to read.
- How to acquire silent sales persons to market your skills and services for free.
- How to get professional associations to market your service.
- How the "king of the blind men" rule makes people willingly help you succeed.
- Why the Library of Congress says a blog is better than a web site for branding.
- How to do "damage control", if your Internet presence has been identified as less than positive.
Who Should Attend
- Professionals who are currently working, in a job search or in transition who wish to implement a memorable pre-interview or after meeting positive marketing presence.
- Business owners, entrepreneurs or intrapreneurs looking to create ongoing, low cost, viral marketing campaigns that quickly gets the word out about products and services.
- Company representatives, media or public relations professionals who want to exponentially proliferate branding of their organization, clients, products or services.
About the Instructor
Skip reading the bio and get the 411 by typing "Carl E. Reid" or "C. E. Reid" into Google (include quotes to narrow search).
Carl E. Reid has over 40 years of business experience, including 26 years as an information technology expert, 16 years as a business career coach and 17 years as a successful entrepreneur. He is CEO of NetTECH Systems Reid & Associates, Inc. Carl has been a professional blogger and social media expert since 2004. In addition to being a sought after speaker, he publishes Library of Congress recognized newsletter blogs www.SavvyIntrapreneur.com and www.iTechSpeak.com . Carl has been published in "Network World" and "Computer Monthly" magazines. He was previously an instructor at "Hudson County Community College" in Jersey City, NJ spearheading the development of a Microsoft Office and Technology continuing education curriculum.
Description
This lively interactive presentation provides the networking secrets employed by successful people. Whether a person is a business owner or a career professional, learning the correct approaches to networking is crucial to success. Utilizing these proven networking techniques, provides a solid foundation for developing profitable business relationships for life.
Audience
This presentation is for smart professionals interested in securing a steady stream of customers, clients and business opportunities. People new to networking or a seasoned networkers will benefit from this presentation.
Objectives
By the end of this presentation the audience will learn:
- Why networking does not work
- How to become the greatest conversationalist in the world
- How to make a person remember you
- How to overcome shyness using the "Law of Attraction"
- Why timing is crucial to follow up
- How to work smarter in keeping up with everyone you meet
- How to remember telephone conversations months or years later
- The difference and how to leverage the unknown, known and "trusted" networks
- How to tune into WIIFM for a continuous stream of profitable business opportunities
- How to develop a "virtual" network using the Internet
- And many more topics . . .
Published January 31, 2006.
2007 will be the year when blogging gets a firm "thumbs up" from corporations as a key mainstream business tool and as a professional career track. Similar to the open source arena, where everyone contributes, people already in the blogsphere arena can help shape the future in defining the professional blogger career track. It would be nice, if this happens sooner.
Elisa Camahort's Worker Bees blog previously introduced Earthlink's blogger job description. I agree with Elisa. Earthlink did a great job providing structure in the future for bloggers achieving a corporate identity. Below is another framework to consider, in order to guide the future perceptions for all fellow bloggers.
PROFESSIONAL BLOGGER JOB DESCRIPTION
SUMMARY:
Develop and maintain corporate blogs. Research and write articles in a conversational style, which engages readers. Interface with key departments (executive, marketing, customer service, IT etc.) to insure blog content captures readers' interest, while promoting company message. Use appropriate tools to provide management with metric reports. Use on-line and off-line social networking techniques for collaboration with people inside and outside the organization. Maintain quality assurance, by open information exchange with customer service and marketing departments. Promote company objectives with each blog article.
DUTIES AND RESPONSIBILITIES:
1. Develop and maintain plan for organization's Internet presence, based on management priorities, policy directions, and goals.
2. Perform continuous enhancements and modifications to blogs.
3. Assess new standards, technologies and trends, and formulate plans for future enhancement to blogging strategies.
4. Use latest syndication and blogging tools with HTML, when appropriate.
5. Ensure blog(s) are accessible from a variety of different environments.
6. Produces a consistent visual image on blog(s) including maintenance of templates and image archives.
7. Ensure images are delivered to the viewer at sufficient high speed and quality.
8. Creates image links and ensure links are up to date.
9. Troubleshoot and repairs bugs and problems.
10. Respond promptly to blog comments and email
11. Provide metrics of traffic statistics, reports and blog comment feedback to appropriate areas.
12. Research, write/edit and create layout for new articles and features.
13. Act as liaison between blog readers and corporation
14. Interface collaboratively with web design team to insure cohesiveness between blog(s) and corporate web site.
15. Perform other duties, as assigned.
MINIMUM JOB REQUIREMENTS:
Possess engaging "conversational" writing skills with a professional posture. Must have be published by a recognized organization (on or off line) or have published blogs with confirmed reader visit statistics. High school diploma or GED with related experience in achieving company objectives with blogging expertise. Must be computer and definitely Internet/search engine savvy to perform online research. Completed degrees from accredited institutions may be substituted for experience on a year-for-year basis, provided courses were taken in writing, marketing, business and psychology/sociology.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Technical
* Ability to evaluate new and evolving blog technologies.
* Solid understanding of all sections related to the anatomy of a blog
* Ability to utilize reporting tools for analysis of traffic, referral links and reader demographics
* Ability to use syndication and pinging tools
* Knowledge and understanding of current editing, authoring tools, and related blog technologies.
* Ability to utilize computerized word processing, blogging and internet software.
* Solid foundation in search engine optimization (SEO) and implementing RSS technology
* Knowledge and understanding of internet operations and functionality
* Ability to evaluate new and evolving blogging technologies.
* Skill in the use of computerized blog layout and design software.
* Topical knowledge of the Internet, ftp, telnet and the ability to develop website documents.
* Topical knowledge of html, web development and maintenance.
Writing
* Proofreading and editing skills.
* Ability to create, compose, and edit written materials.
* Ability to write simply with a conversational style
* Writing should be informative, but not verbose
Project Management
* Ability to effectively manage time and schedules.
* Ability to work independently and as a member of a team.
* Strategic planning skills.
Business Savvy
* Ability to include corporate objectives and mission throughout blog presentation
* Solicit feedback from internal departments and
* Understand mission of key departments
* Ability to make presentations on blog feedback, metrics and comments at business intelligence meetings
* Assist management in Identifying opportunities, based on new developments in the blogsphere
* Maintain high ethics with blog presentation, content and daily work tasks
Social Networking
* Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
* Present professional, but friendly posture with blogsphere colleagues and throughout the Internet
* Provide management and key departments with intelligence from blog feedback, metrics and external discussions related to blog content
* Collaborate with internal departments to enhance blog features and presence
* Act as ambassador and liaison for company with the Internet community
* Develop collaborative partnerships on-line and off-line
